Arts and Communication

Bachelor of Science in Strategic Communication

The major in communication prepares graduates to meet today’s ever-growing demand for skilled communicators who have specialized backgrounds in strategic communication with a focus on business, or science and technology. Coursework  augments a strong foundation in applied and conceptual courses emphasizing written and oral communication, technology, and multiple media platforms . Graduates specializing in strategic communication typically find employment in public relations, marketing, publication research, advertising, training and development, public information or customer relations. Others are employed as writers and editors for technical or scientific organizations, documentation designers, technical publication specialists, instructional designers or proposal writers.

Degree Requirements

Candidates for the Bachelor of Science in Communication require a total of 121 credit hours for graduation.  The composition of the 121-credit program must correspond to the following distribution of required and elective courses

The major in communication prepares graduates to meet today's ever-growing demand for skilled communicators who have specialized backgrounds in business, science or technology. Course work emphasizing either business or science and engineering augments a strong foundation in theoretical, visual, written and oral communication.

Graduates of this program are able to plan, research, write, edit and design reports, strategic plans, proposals, articles, brochures and other kinds of communication for both print and electronic delivery. Additionally, students learn to create and deliver effective professional presentations.

 

Program Overview / Curriculum

Communication Internship

Graduates specializing in Strategic Communication-Business typically find employment in:

  • Public relations
  • Marketing
  • Publications research
  • Advertising
  • Copywriting
  • Editing
  • Training and development
  • Public information
  • Customer relations

Graduates specializing in Scientific and Technical Communication are typically employed as:

  • Writers and editors for technical or scientific publications or organizations
  • Documentation designers
  • Technical publications specialists
  • Instructional designers
  • Proposal writers