Behavior Analysis is a scientific approach to the study of behavior, with behavior emphasized as the proper subject of investigation. It is concerned with describing, explaining, predicting, and changing behavior. Environmental events are the primary independent variable in our science, although it is recognized that genetics and other biological variables are needed to fully explain behavior. Thus, the focus of behavior analysis is determining functional relations between behavior and environmental events. Behavior analysis has three different branches: (1) The experimental analysis of behavior (EAB), which focuses on basic research concerning behavioral processes and principles; (2) applied behavior analysis (ABA), which focuses on applying basic behavioral principles to problems of social significance; and (3) the conceptual analysis of behavior, which addresses philosophical, theoretical, historical, and methodological issues related to behavioral science in general.

Florida Tech offers three different graduate degrees in behavior analysis, each incorporating core elements from the three different branches of behavior analysis: (1) Applied Behavior Analysis (ABA), which focuses on clinical and educational applications; (2) Organizational Behavior Management (OBM) which focuses on business and industry applications; and (3) ABA plus OBM, which focuses on both.